Founder-led · Startups & growing businesses

Your business shouldn’t outgrow your understanding of it.

Finnovate Advisors combines clean books, decision-ready reporting, and fractional CFO guidance in one dependable monthly rhythm—so owners can protect cash flow, understand profitability, and grow with greater control.

Bookkeeping & systems
Clean books, QuickBooks Online, reconciliations
Decision-ready reporting
P&L, balance sheet, KPI dashboards
Fractional CFO guidance
Cash flow, margins, growth planning

Co-founders Kathy Bartlett and Stephen Hartley each bring more than 20 years across finance, operations, executive leadership, and P&L management.

Months of runway at current burn

9.4months+1.6 vs. last quarter
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Rolling 12-month cash projection updated with every monthly close.

Projected cashCommitted spend
When growth outpaces the financial foundation

Most owners do not outgrow bookkeeping loudly. It happens quietly.

The books may be getting done, but reporting is late, hard to interpret, or disconnected from the decisions that matter most.

  • Numbers you cannot fully trust

    Categorization drifts, reconciliations lag, and every report starts with a question about whether it is right.

  • Reporting that arrives too late

    Month-end closes weeks after the decisions were already made, so the numbers describe history instead of guiding action.

  • Margins you cannot see

    Top-line growth hides which services, jobs, or locations actually carry the business.

  • Cash-flow uncertainty

    Payroll, taxes, and growth spend all compete, and nobody can say with confidence what next quarter looks like.

  • Decisions made on instinct

    Hiring, pricing, and expansion get decided in the dark because the financial picture is not decision-ready.

  • Systems that stopped scaling

    The setup that worked at one location and three people quietly breaks at five locations and thirty.

Our approach

A better monthly rhythm: Clean → Report → Interpret → Decide

Our approach is built around a reliable monthly financial cadence, not reactive support that shows up only at tax time. The goal is better control, fewer surprises, and clearer decisions over time.

Find your support level

Five short questions. One clear starting point.

Core, Build, and Insight are designed to meet you where the business is today — and grow from there.

  • Core

    Get the foundation done right

  • Build

    Stronger reporting for growing businesses

  • Insight

    Ongoing guidance for bigger decisions

Question 1 of 5

Where is the business today?

Kathy & Stephen

A two-person partnership you can actually call before a decision.

Kathy Bartlett, Co-Founder of Finnovate Advisors

Kathy Bartlett

Co-Founder

Kathy co-founded Finnovate Advisors to help owners build the financial structure and discipline needed to grow with confidence. She brings more than 20 years of experience across finance, operations, and executive leadership, including work as a fractional CFO with startups and growth-stage companies. Kathy helps clients strengthen reporting, improve cash flow visibility, and build financial systems that support better decisions.

Connect on LinkedIn →
Stephen Hartley, Co-Founder of Finnovate Advisors

Stephen Hartley

Co-Founder

Stephen co-founded Finnovate Advisors to help owners connect stronger financial visibility with better business decisions. He brings more than 20 years of leadership experience across growth strategy, commercialization, and P&L management. Stephen helps clients connect the numbers to decisions around profitability, pricing, staffing, and growth.

Connect on LinkedIn →
Decisions the numbers should help answer

Good financial support answers practical questions.

  • We model the fully loaded cost of the role against your cash position, seasonality, and contribution margin — so the answer is a date and a number, not a hunch.

  • Revenue is not profit. We break results down by service line, job, or location so you can see what actually carries the business and what quietly drains it.

  • Monthly margin tracking against prior periods and targets, with the drivers named: pricing, labor, materials, or scope creep.

  • A rolling cash forecast that reflects real commitments — payroll, taxes, debt service, and planned spend — updated with every close.

  • Before a new location, product, or market, we pressure-test the plan against cash, margin, and operating capacity — and tell you what has to be true first.

A modern client experience

From first message to monthly rhythm, without the friction.

Digital intake, structured onboarding, and a close schedule you can plan around.

  1. 01

    Discovery call

    A short conversation about where the business is, what is working, and what is not. No tier decision required.

  2. 02

    Financial review

    We look at the current books, platform, and reporting to see what needs cleanup and what needs structure.

  3. 03

    Setup & cleanup

    Chart of accounts, QuickBooks Online configuration, historical cleanup, and the reporting package you will actually use.

  4. 04

    Monthly reporting

    A dependable close, delivered on schedule — profit and loss, balance sheet, and the KPIs that fit your model.

  5. 05

    Ongoing guidance

    Review conversations that connect the numbers to hiring, pricing, margin, and growth decisions.

You built something worth running well.

Let’s make the financial side match.